Measuring Public Opinion

Multiple-Choice Questions.

To assess your knowledge and skills in government and politics answer these sample multiple-choice questions. Here are some questions on polling and public opinion. The correct answers will appear below the questions.


1. Which of the following is true of measuring presidential approval?

(A) Pollsters measure approval, not disapproval, ratings.

(B) No president has ever averaged below the 50-percent mark over the course of his term.

(C) Impending wars and international threats to the United States cause approval ratings to drop.

(D) Presidential approval ratings are a snapshot of the public’s view of how well a president does his job.


2. Which of the following is the large group of people whose views a pollster is ultimately trying to predict?

(A) The Bradley Quota

(B) Sample

(C) Universe

(D) Quota Sample


3. Sometimes public opinion polls can be skewed or inaccurate because the respondents being interviewed tell the interviewee what is acceptable to society. This is known as the

(A) social desirability bias

(B) non-response bias

(C) quota bias

(D) herding


And the answers are . . .


Photo/Image: Nick Youngson, Alpha Stock Images, Creative Commons 3 – CC BY-SA 3.0