News Clip on Polling Methodology.
The business of polling for public opinion is big, scientific, pretty accurate, but not always correct. View this CBS News Examines Polling 2016 report (video, 6:45 min.), which takes an in-depth look inside the complex procedure for taking America’s pulse. We now know the outcome of this election, but notice the methodology, the call center, and the system the professor uses to predict presidential elections. Then answer the questions below.
Questions for Completion:
1. How did the wording of the question matter?
2. What procedures did they follow to assure accuracy?
3. What criteria did the professor use to predict presidential elections, and why do those matter?