Interest Group Ads

The Power of Campaign Commercials.

One of the most powerful techniques that interest groups use to educate the public and influence voters is campaign commercials. Check out the commercial below from the National Rifle Association and complete the questions  for a Free Response-Question that follow.


Questions for Completion

(A) Describe the goal of this interest group’s television ad.

(B) In the context of such campaign ads aired by interest groups, explain the strategy the NRA used to achieve the goal described in part 1.

(C) Considering linkage institutions, explain one factor that could inhibit the success of this radio ad.