Campaign Commercials

The Daisy Spot.

The Daisy Ad, though only aired once, is considered to be one of the most effective campaign commercials in American politics. The 1964 ad in support of Democratic President Lyndon Johnson is an attack on his opponent Republican Senator Barry Goldwater of Arizona. Watch the ad below and consider the questions that follow.

Questions for Completion

1.  What is the message of the ad?  What symbols and images are used to convey this message?

2.  Why do you think this ad was only aired once during the 1964 campaign?

3.  Think about this ad and other campaign commercials you have seen. Are campaign commercials good for a democracy?


Photo/Image by U.S. Navy Rear Admiral S. Quackenbush collection / Public domain